The cloud, location, and identity sales

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Dive into the latest Technology affecting RE, July 17, 2018

It’s the time of year when everyone starts making their technology predictions for the year ahead. My editor has asked me to dust off my predictive powers — let’s see what I can scry.

Of course, I’m not a huge fan of prognostication so I’ll try to weasel out of making any real predictions. Instead, let’s look at three of the more interesting conversations about the digital landscape.

Identity brokering

As social networking and social media sites continue their march through the minds of online marketers everywhere, the drums beat for increasing the capabilities to gather all of the social breadcrumbs people leave across the Web. The companies that aggregate an individual