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4 mobile metrics that matter

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We know mobile technology is on the rise. The proliferation of "iDevices," apps and the ensuing hype is always there to remind us. So are the people who will help make your online presence mobile. And the whole category of locative (location-based) media is built around being mobile and going places. For real estate, mobile seems to make a lot of sense. A basic human behavior of people looking to buy real estate involves them traveling through neighborhoods looking at what's for sale. Combine this basic behavior with all the gadgets, services and specialists and you get a perfect storm for real estate mobile marketing frenzy. But is it really important for your practice? There's a way to find out. Look at your Web analytics. Most Web analytics packages today allow you to look at a variety of technical aspects of the devices people use to visit your site. This is a holdover from when Web stats were mainly of interest to the information technology department. You ca...