15 ways to optimize Facebook for business

Target your audience with lists, ads

NEW YORK — Real estate agents can take concrete steps to get the most out of Facebook and grow their business, according to speakers at Agent Reboot in New York City.

Navigating social media can be "like trying to take a drink from a fire hose. It’s truly overwhelming," said Charlie Engel, vice president of sales at online classified ad company Oodle Inc. Engel spoke Tuesday with Agent Reboot host Nicole Nicolay of Agent Evolution, which provides social media training and WordPress website design. Engel and Nicolay offered 15 Facebook strategy tips:

1. Create a detailed profile. This includes adding photos, basic personal information, friend lists under "Featured People," education and work credentials, philosophy, arts and entertainment preferences, favorite sports, activities and interests, and contact information. Under a recent Facebook profile redesign, users can add "Info" links that will appear under their username.