How to merchandize a listing online - the right way

It’s 2011, and yet most agents still take a handful of bad photos, write cliché-ridden copy for their online listings and fail to optimize their display for new platforms. Learn how to get it right – and get it sold – from the online leaders.


Paul Boomsma, President, Luxury Portfolio Fine Property Collection® and Chief Operating Officer, LeadingRE, @LuxePaul

Sara Bonert, Director of Broker Services,, @sbonert

Max Pigman, Vice President,® and Top Producer® Systems, @maxpigman

Kelly Roark, Vice President, Scripps Networks Digital/, @KellyRoark