Oatmeal, Facebook and the art of real estate photography

Realtor Notebook

Last week, I wrote about the value and the need for professional photography for marketing homes for sale. That doesn’t mean that real estate professionals should not take pictures. They should take pictures, and lots of them.

Ordinary snapshots taken with a phone or almost any digital camera and shared over the Internet are a great way for real estate professionals to use social media. Photography is not about the camera and it never has been.

Cameras don’t take pictures — people do. People love to look at pictures, and when we share them they are social.

Photography and real estate go together very well, and there are several uses for everyday snapshots that anyone can take with a camera phone or an inexpensive digital camera. They do not need to be professional-quality images like those needed for marketing our listings.