And the tech startup winner is ...

SocialBios.com brings interactivity to 'About Us' pages

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Peep.ly, now renamed SocialBios.com, was selected, by popular vote via text message, as a new technology product that would most benefit the real estate industry.

Voters made their choice after five tech startups pitched their products at a "New Kids on the Block" presentation at the Inman News Real Estate Connect conference last week in New York.

Mobile lead capture service kwkly powered the voting platform. Kwkly was a startup contestant at last year’s Real Estate Connect in New York City and was acquired by online marketing and technology company Market Leader this week for $1.15 million.