Know the rules of real estate advertising

Realtor Notebook

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

There is some grumbling in Minnesota in the real estate industry over how our state Department of Commerce has decided to regulate our use of social media. I have to admit I am not thrilled with some of the rules.

It has always been a rule that we disclose that we are licensees in any kind of advertising, and we are required to display the name of our brokerage prominently in that advertising.

If I put an advertisement in a newspaper, I am required to include the name of my brokerage in that advertisement and to identify myself as a Realtor. The very same rules apply to Internet-based advertising, and that includes agent blogs and websites.

My Twitter account is a personal account and I have never used it for advertising, though each day I do schedule a Twitter post that includes a link to my real estate blog, which I do use for marketing. So I decided to put my brokerage company’s name in the bio section on my Twitter page.