Know the rules of real estate advertising

Realtor Notebook

There is some grumbling in Minnesota in the real estate industry over how our state Department of Commerce has decided to regulate our use of social media. I have to admit I am not thrilled with some of the rules.

It has always been a rule that we disclose that we are licensees in any kind of advertising, and we are required to display the name of our brokerage prominently in that advertising.

If I put an advertisement in a newspaper, I am required to include the name of my brokerage in that advertisement and to identify myself as a Realtor. The very same rules apply to Internet-based advertising, and that includes agent blogs and websites.

My Twitter account is a personal account and I have never used it for advertising, though each day I do schedule a Twitter post that includes a link to my real estate blog, which I do use for marketing. So I decided to put my brokerage company’s name in the bio section on my Twitter page.