BrokerageIndustry News

Century 21 Real Estate launches social media training program

Franchise company announces agreement with YouReach Media

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Century 21 Real Estate LLC, a subsidiary of global real estate brokerage company and franchisor Realogy Corp., has announced an agreement to launch a social media training program for real estate professionals throughout its franchise network. Century 21 has contracted with YouReach Media, co-founded by Internet marketing and social media strategist Jim Marks and real estate coach Tom Ferry, to provide the 24-week online training program, which will make its debut in April. Christina Murphy, senior director of learning and development for Century 21 Real Estate LLC, said the training program is designed to engage both social media newcomers and those with more experience. "The medium itself is changing so rapidly, with new tools and new techniques," Murphy said, and the company is hosting a "Social Media Pit Stop" at its annual conference in Las Vegas this week to help agents get up and running or to improve their use of social media. Murphy said that ...