Industry NewsTechnology

Rental interest drives real estate search traffic

Hitwise: Traffic from social media sites jumps 61% year-over-year

Visits to real estate websites have jumped 27 percent in the past year, with much of that increase driven by consumer interest in rentals, according to a webinar by Web metrics firm Experian Hitwise. "Folks are looking for rental properties quite a bit. (There is) not as much activity, unfortunately, around houses for sale," said Heather Dougherty, research director at Hitwise. Hitwise reported a 27 percent rise in traffic to real estate-related websites in February, to a 0.48 percent market share among all websites tracked -- the highest level since the first half of 2009.Searches including the phrase "houses for rent" have been surpassing searches of "houses for sale" for about a year, Dougherty said. Visits to sites that specialize in home and apartment rentals climbed 33 percent last month compared to February 2010. Of all real estate-related websites, traffic to FrontDoor Real Estate jumped the most year-over-year in February, from 0.38 percent marke...