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Postlets listings syndicate platform acquired by Zillow

Free tool distributes listings to 13 websites

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Property search and valuation site Zillow has acquired listing syndication platform Postlets, the site announced today.

Postlets offers tools that allow users to promote properties and distribute property listings information for free to 13 real estate and social media websites, including Zillow, Trulia, Yahoo Real Estate, Facebook and Twitter, among others.

The company was founded in 2005 and has more than 500,000 registered users who currently distribute more than 350,000 for-sale and for-rent listings nationwide, Zillow said.

Zillow has no plans at this time to make any changes to the user experience on Postlets, the company said. 

"Postlets is a great tool for agents, property managers and landlords looking to promote their listings and manage their online presence, for free," said Spencer Rascoff, Zillow’s CEO, in a blog post. "As part of this acquisition, Postlets will continue to send listings to its current distribution partners."

Financial terms of the deal were not disclosed. Postlets’ two employees, co-founders Asher Matsuda and Raymond Chen, have joined Seattle-based Zillow as full-time employees, and will will remain based in San Francisco.

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Move Inc., operator of Zillow competitor Realtor.com, acquired national listings syndication platform ListHub in September 2010 — that platform distributes listings information to Zillow and Trulia, among other sites.

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