Over the last seven weeks we’ve taken a tour through the psyche of real estate consumers — a group that includes each of us, really, who pays for a place to live.
We have explored how the various investor desires, motivations and values illuminated in Meir Statman’s new business classic-to-be, "What Investors Really Want: Discover What Drives Investor Behavior and Make Smarter Financial Decisions," play out in our real-life real estate decisions.
We’ve seen that just as stock market investors want to win and not lose, want status, and exercise the highly fallible — though sometimes useful — form of psychological bookkeeping known as mental accounting, so do buyers, sellers, homeowners and sometimes even renters.
For the most part, we’ve explored the substance of what we want, rather than the process of how we want it. But there are real desires we, the human race, have when it comes to the "how" around our financial decisions, real estate and otherwise; Statman calls some of them out when he declares that investors really "want education, advice and protection."