BrokerageIndustry News

Real estate ad is a ‘shoe-in’

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Last year, the Canadian Real Estate Association -- Canada's equivalent of the National Association of Realtors -- created a fairly traditional television ad that focused on the benefits of using a real estate agent to sell your house. Now, the trade group is counting on Mother Goose. CREA has begun airing a humorous ad featuring a white-haired "Old Woman Who Lives in a Shoe," who explains, in a heavy accent -- with hordes of little kids at the breakfast table, getting ready for school, etc., in the background -- how her real estate agent helped make life better for her. "My Realtor listened to what was important to me, like schools in the area, and then he found us this place. I love it here, and so do my kids," she explains to the TV audience. The camera then pans to the new place, which is -- quite obviously, and probably much to her neighbors' disdain -- a very large shoe. (No mention of whether she "whipped (the children) all sound...