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The medium, the message, the painter

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

A promotion by a mobile advertising company last week took off on the Internet last week, getting news coverage everywhere from the Hamptons to Dubai. The offer: Adzookie will paint your house -- and pay your mortgage for as long as the house stays painted. The catch: The painted house becomes a gigantic billboard for Adzookie. The company told media outlets it received thousands of responses from would-be takers within days of its announcement.Got an item you'd like us to consider for the Real Estate Roundabout? Send us an email. Contact Inman News: Email Letter to the Editor ...