Industry NewsNews Brief

Inman News and REALM announce ad, content agreement

LPS' network features about 1,900 real estate websites

ALAMEDA, Calif. -- Inman News and the online advertising arm of LPS Real Estate Group have formed a strategic advertising relationship, the companies announced today. The union gives Inman News advertisers access to LPS' Real Estate and Living Media (REALM) Network, a network of more than 1,900 real estate websites that include more than 300 multiple listing services, 250 broker companies, settlement services companies and more than 350,000 real estate professionals.Inman News will provide the ad network with content targeted toward consumers and real estate professionals. "This relationship gives us an expanded channel to distribute our ... content while allowing our advertisers to markedly improve the return on their advertising dollars by reaching the (business-to-business) audiences represented by REALM's network," said Tim Smith, Inman's CEO. REALM Network sites and Inman News customers will also be able to implement widgets featuring Inman News content on their sites. ...