Industry NewsTechnology

Listingbook service: real estate leads for $1 apiece

Agents can pay for prospects targeted by ZIP code or street

Listingbook has launched a lead generation service for real estate agents, the company announced today. The service, MyQuickFarm.com, offers exclusive leads for $1 per lead with a minimum order of 100 leads. The service is available to agents using Listingbook's client management and direct marketing platform; the leads are automatically loaded to the agent's account. Agents choose the ZIP code or street they want to target and the service sends the agent an exclusive list with each prospective client's full name, email address, and home address.Listingbook then automatically invites each homeowner to open a Listingbook account to see the market value of their home. Once they open an account, the agent can connect with and qualify the new prospects, the company said. Contact Inman News: Email Letter to the Editor ...