BrokerageIndustry News

Spy on your real estate competition

Learn from their mistakes to grow your business

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Do you know who your real competitors are? More importantly, do you know what your potential clients think of your competitors' services? If not, it's time to start spying. At our recent Awesome Females in Real Estate conference in Scottsdale, Ariz., Kathy King of led a session, "Keep Your Friends Close and Your Enemies Closer." If you want to keep ahead of the competition, competitor reconnaissance (spying) -- of the legal variety, of course -- is the name of the game.Let's face it. We are constantly under surveillance in one way or another. Our computers keep track of the websites that we visit. Our smartphones can track our location. Online companies can analyze and share our usage data. Why you should spy A primary reason for engaging in a spying program is to craft your own unique selling proposition that differentiates your services from competitors. Furthermore, it will also help you to be better prepared to meet the objections someone may ...