Growing real estate opportunity to serve Hispanic consumers

Consultant: Agents must step up their outreach

SAN ANTONIO — Real estate professionals, as a whole, have been slow in adapting to the needs of Hispanic buyers and sellers, which represents a large and growing market segment, noted Oscar Gonzales, founder and managing partner for the Gonzales Group, a multicultural consulting group.

"The banking industry — they’re light years ahead of the real estate industry in accommodating (the Hispanic) segment," said Gonzales, who has served in executive staff positions with Realtor associations and in 2009 served as a liaison to Mexico for National Association of Realtors leadership.

Gonzales spoke Thursday during a session at the annual National Association of Real Estate Editors conference.