MRIS to play real estate matchmaker

MLS aims to enhance agent-consumer collaboration

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In October, mid-Atlantic regional multiple listing service MRIS announced a "Real Estate Innovation Contest" that sought new technologies and ideas to power the industry forward by improving the ability of real estate agents to serve their clients.

John Heithaus, an industry veteran who last year joined MRIS as chief marketing officer, has previously hinted about the arrival of real estate technologies that better match real estate consumers with agents and with homes.

Heithaus earlier told Inman News that he envisioned "real estate matching technologies — like an eHarmony for real estate," becoming more robust. "It’s only a matter of time."

Heithaus said last week that MRIS hopes to bring a matching platform — which is based on a "user metrics inference engine" technology that the MLS was introduced to via the innovation contest — to real estate consumers this year.

What’s a user metrics inference engine? Heithaus explained that it’s a bit like those matching technologies in use by such giants as Amazon, Netflix and Pandora.