KEYNOTE ADDRESS: Using Social Media to Build a Big Brand

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

One of the hippest brands in the country, Virgin America has embraced social media as a channel for communicating with customers. Hear how the airliner turns to social media to connect with fans and improve guest retention.

Porter Gale, VP of Marketing, Virgin America, @portergale