Re/Max ranks first among buyers, sellers in JD Power survey

Sellers giving higher marks to real estate marketing

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Home sellers surveyed by JD Power and Associates expressed greater satisfaction with the way their properties were marketed than a year ago. But frustrated buyers seem to be blaming agents for problems that interfered with them closing a deal.

The survey of more than 3,680 buyers and sellers found that buyers were shown nine homes, on average, before making a purchase, down from 17.5 in last year’s survey.

The survey, conducted in March, April and May, included respondents who’d bought or sold a home between March 2010 and April 2011.

Sellers said their property was shown an average of 8.6 times prior to a sale, down from 12.1 showings in last year’s survey.

Six in 10 buyers and sellers said their agent asked them for a referral or recommendation, up from 47 percent in 2010 — an indication of the key role referrals play in landing business.