Realtor.com operator Move Inc. has begun syndicating listings and powering searches on AOL Real Estate and will coordinate sales of advertising to real estate brokers and agents on both sites.
But Realtor.com and AOL Real Estate won’t have identical listing content, and the collaboration between the two companies is taking place largely behind the scenes.
That’s because unlike MSN Real Estate — which serves up framed results of Realtor.com searches — AOL Real Estate is receiving a separate, smaller set of property listings from ListHub, the syndicator Move acquired last year.
Under the terms of an agreement announced in January, on Tuesday ListHub began delivering data on homes for sale, foreclosures, new homes, off-market homes and recently sold properties to AOL Real Estate.
AOL Real Estate is also employing Move’s search engine technology, which includes tools that enable users to refine searches using criteria like open houses, new listings and price reductions.