Devon, Pa.-based Prudential Fox & Roach, Realtors has revamped its website, the brokerage announced today.

PruFoxRoach.com now has a lifestyle search option that allows consumers to look for homes in neighborhoods with personalized attributes, such as proximity to mass transit, highly rated schools, or cultural activities.

The brokerage also added more filters to the site’s main property search function to enable users to narrow their search to new listings, open houses, foreclosures, or short sales, if they wish.

On the home page, the brokerage has added tabs for map-based searches of the Philadelphia Center City and the New Jersey Shore.

Another new feature is a one-page market trends report available on the site’s home page or individual property pages that includes data such as the number of new listings, homes sold, median and average sale prices and average days on market in a neighborhood.

The brokerage also launched enhanced video capabilities on the site. Its video page, PFR TV, gives consumers access to videos of luxury homes for sale. All new listings will also include a video slideshow, the brokerage said.

The new site was developed in collaboration with digital marketing company VHT ImageWorks.

Prudential Fox & Roach was the fifth-largest brokerage in the nation by sales volume and the seventh-largest brokerage by transaction sides, according to the latest report by Real Trends, which is based on 2010 data.

The brokerage also officially launched a company blog today that had been in beta since October 2010. The blog includes homebuying and selling tips, market trends, and local neighborhood profiles.

Screenshot of new PruFoxRoach.com home page. 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription