Market Leader Inc., a provider of marketing and "software as a service" products to real estate professionals, has acquired lead-generation network RealEstate.com, the company announced today.
Market Leader paid $8.25 million in cash for the acquisition, which includes "patents, trademarks and approximately 400 domain names, including Realestate.com; software related to consumer Web services; information, contracts and content necessary to operate the Realestate.com website; and, a network of over 250 real estate broker customers," according to a regulatory filing dated Sept. 15.
Earlier this year, Market Leader also acquired mobile lead-generation platform developer kwkly and real estate marketing company SharperAgent. In August, the company launched Market Insider, a tool that offers customized reports of housing market statistics and demographic trends in a local area.
In the second quarter, Market Leader trimmed its losses to $2.8 million as revenue grew 43 percent from the same period a year ago, to $8.3 million. Much of the revenue boost came from providing the lead management, contact management and marketing design components of Keller Williams’ eEdge platform for agents.