Two San Francisco Bay Area entrepreneurs hired a year ago to help run one of Northern California’s biggest real estate brokerages after it rebranded as Better Homes and Gardens Real Estate Mason-McDuffie Real Estate have left the firm.

Mason-McDuffie named SmartZip Analytics co-founder Frank Richards co-CEO in October 2010, saying he would share leadership duties with Chairman Ed Krafchow, the company’s top executive for nearly two decades. A few weeks later, Mason-McDuffie named another SmartZip co-founder, Dan Worley, chief strategy officer.

Richards and Worley have left Mason-McDuffie "to pursue other interests," but will continue to provide consulting and advisory services to the company, said Cathy Harrington, the brokerage’s vice president of new media and agent resources.

Harrington said Dougan Jones, a 30-year industry veteran and former CEO of Prudential Utah Real Estate, has been named managing director of Mason-McDuffie. Jones joined the firm in February and has been serving as managing partner of the company’s Wine Country Group in Sonoma County.

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