New Zillow service allows agents to advertise real estate discounts, deals

Zillow Special Offers feature seller-funded incentives

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Online real estate portal Zillow has launched a new service, Zillow Special Offers, that allows agents to promote incentives for working with them in a home-sale transaction.

The feature is part of Zillow’s Premier Agent Program, a paid advertising and lead-generation service that can provide greater visibility to agents and real estate listings at Zillow.com.