Industry NewsNews Brief

New Zillow service allows agents to advertise real estate discounts, deals

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Online real estate portal Zillow has launched a new service, Zillow Special Offers, that allows agents to promote incentives for working with them in a home-sale transaction. The feature is part of Zillow's Premier Agent Program, a paid advertising and lead-generation service that can provide greater visibility to agents and real estate listings at Zillow.com. The special offers are posted by listing agents participating in Zillow's Premier Agent Program and are seller-funded, according to an announcement at the Zillow Blog. "These seller-funded incentives give buyers a little something extra after closing, such as a $3,000 credit off closing costs or a gift card to go buy those new appliances or blinds ... extras that make the listing stand out!" the blog post states. Also this week, Zillow announced that it has integrated its Zillow Mortgage Marketplace functionality into its popular iPhone app, which, according to apps-ranking site TopAppCharts.com, continues t...