New formula for Google search: fresher content is better

Algorithm expected to impact 35% of search results

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Last week Google rolled out an algorithm update that the company expects will have an impact on 35 percent of search results. This new update is the latest result of leveraging technology that Google built in its "Caffeine" update.

The purpose of this latest algorithm update is to focus on freshness. Some search queries infer that the searcher is looking for the latest information on a topic. Breaking news, product reviews and sports scores might be good examples of this.