Industry NewsTechnology

Market Leader boosts revenue but stays in the red

SmarterAgent acquisition helping grow premium subscribers

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Market Leader Inc. said it boosted third-quarter revenue by 50 percent from a year ago as more than 3,000 agents and brokerage companies upgraded to its premium services.The Kirkland, Wash.-based company -- which provides marketing tools, websites and lead generation services for real estate agents, brokerages and franchisors -- said it was the largest increase in subscribers of premium services in five years.Although Market Leader's revenue grew to $9 million in July, August and September, the company reported a net third-quarter loss of $3 million, down from $3.4 million a year ago.Much of the increase in premium service subscribers was driven by enhancements to products being delivered through the company's new franchise channel, the company said, made possible by Market Leader's $1.75 million acquisition of SharperAgent in August.Market Leader said it plans to integrate SharperAgent's marketing campaign management tools and design and printing capabilities into all of Market Leader...