Market Leader Inc. said it boosted third-quarter revenue by 50 percent from a year ago as more than 3,000 agents and brokerage companies upgraded to its premium services.

The Kirkland, Wash.-based company — which provides marketing tools, websites and lead generation services for real estate agents, brokerages and franchisors — said it was the largest increase in subscribers of premium services in five years.

Although Market Leader’s revenue grew to $9 million in July, August and September, the company reported a net third-quarter loss of $3 million, down from $3.4 million a year ago.

Much of the increase in premium service subscribers was driven by enhancements to products being delivered through the company’s new franchise channel, the company said, made possible by Market Leader’s $1.75 million acquisition of SharperAgent in August.

Market Leader said it plans to integrate SharperAgent’s marketing campaign management tools and design and printing capabilities into all of Market Leader’s premium product offerings.

Market Leader has a five-year agreement with Keller Williams Realty to provide the lead management, contact management and marketing design components of Keller Williams’ eEdge platform for agents.

Market Leader has disclosed that it will receive a minimum of $10 million from Keller Williams over the life of the contract, but can earn additional revenue by "upselling" premium services to the franchisor’s 80,000 agents.

Keller Williams agents pay the franchise $15 a month for eEdge, which launched in January, and have the option of upgrading to Market Leader Professional Edition for $99 a month.

Market Leader also said it expects to recoup its $8.25 million investment to acquire in September within three years or less through reduced lead generation expenses. Market Leader also acquired mobile lead generation platform developer kwkly this year.

Based on "the strong momentum in the business," Market Leader advised investors that it expects to achieve positive adjusted earnings before interest, taxes, depreciation and amortization by the end of the first half of 2012. 

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now tomorrow. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription