Raising the bar for real estate agents

Startup Scene: Verified Professionals LLC

According to a National Association of Realtors annual survey released at the 2011 Realtors Conference & Expo in Anaheim, Calif., trustworthiness and reputation are top factors that homebuyers and sellers consider when choosing a real estate agent to work with. The same has been true for years.

For Michael McClure and Greg Grospitch, the founders of a new startup, Verified Professionals LLC, what’s been missing is an objective and credible source that consumers can use to verify that a real estate agent is honest, trustworthy and reputable.