Marketing in a post-IDX world

If shared listings are off-limits, do you have a plan?

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What if you woke up one morning to discover that real estate brokerages had all decided they would no longer publicize other brokers’ listings on their own websites, and that they weren’t going to allow their own listings to appear on their competitors’ websites, either?

Internet data exchange (IDX) — the cooperative system that allows the general public to see information about all of the listings contributed by cooperating brokers in a given market — has been showing signs of strain in recent years.