Industry NewsTechnology

Marketing in a post-IDX world

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

What if you woke up one morning to discover that real estate brokerages had all decided they would no longer publicize other brokers' listings on their own websites, and that they weren't going to allow their own listings to appear on their competitors' websites, either?Internet data exchange (IDX) -- the cooperative system that allows the general public to see information about all of the listings contributed by cooperating brokers in a given market -- has been showing signs of strain in recent years. First, there was the debate over whether brokers and agents could allow search engines like Google to crawl their sites and "index" their IDX listings in order show up higher in search results (it took an amendment to the National Association of Realtors' IDX policy to secure that right). Then, there was the question of whether franchisors would be allowed to display IDX listings (first NAR said yes, then it said no). Now, NAR is debating how much freedom brokers and agents sh...