Industry NewsTechnology

Consumers don’t know, or care, about IDX

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Most consumers have no idea what Internet Data Exchange (IDX) is, or what MLS stands for, and they don't care. Buyers want to know which homes are for sale and they want to see pictures. They want instant information when they want it without having to contact an agent.There are so many myths about real estate and we like to perpetuate them with our marketing. Some consumers that land on the home search page on my website believe that all of the homes on the site are my listings. They don't understand broker reciprocity (the agreements that allow brokers to publicize each other's IDX listings), and in the early stages of house hunting they don't care. They just want to see the house.I have had buyers find homes for sale on competitors' sites and ask me who they have to call if they want to see the home. Some buyers assume they have to go to the listing agent, and we count on that. We can sell our listing, or we can have the buyers as clients.We do a great job confusing buyers. A buyer ...