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Video interview: Trulia CEO and co-founder Pete Flint

Company taps Facebook for real estate referrals, and works to rid consumer confusion

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Pete Flint, who leads online real estate search and marketing firm Trulia as its CEO and co-founder, discusses mobile and social technology tools and trends during an Inman News video interview at Inman's Real Estate Connect conference in San Francisco in July 2011.Flint notes in the video that about 40 percent of consumers find their real estate agent via word of mouth and referrals, noting that the company has built tools that tap the power of social media as a potential source for referrals. During a session at the July 2011 Real Estate Connect conference, Flint said, "Agents are the biggest offline social network in the world." In the video, Flint also highlights consumer confusion due to the abundance of real estate information online and the downturn in the real estate market. He referred to the "super-abundant" volume of Web info, which he says can almost overwhelm consumers. Providing context for consumers can serve to alleviate that confusion, he said.&qu...