In real estate, visitor experience trumps customer service

A poor website will click off potential prospects ... maybe forever

What business are you in? If you said "real estate," or "customer service," I understand. But — how can I say this kindly? — that thinking is so yesterday.

Today is the day you will remember as the day you finally understood your role as a real estate agent. What a great way to close out 2011 and bring in 2012!