Real estate site will let sellers test the waters

Startup Scene: HomingMatch

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It’s not unusual for an entrepreneur to start out with an idea, and then to pivot when he or she realizes there’s a better direction to head in. It’s not easy to do, but sometimes changing course is the best way for a young company to keep moving forward. It may even lead to an entirely new business.

Just ask New York City-based entrepreneur Tina Fine, who decided to start not one but two startups in an effort to connect potential homebuyers and sellers.