Industry NewsNews Brief

When it comes to real estate data, think ‘convenient’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

NEW YORK -- In a world inundated with information, the role of the real estate professional is to provide consumers with usable knowledge in the most convenient way possible, according to speakers at Real Estate Connect Wednesday. Information overload has been around since the advent of the printing press, but it has never been more available, said Bev Thorne, chief marketing officer for Century 21 Real Estate. "It's constant. Think about our consumers -- it's both terrific and it's a huge problem. There's an accessibility overload, if you will," she said. That means real estate professionals shouldn't worry so much about providing more content or data on real estate websites, but rather offering it in the most convenient, user-friendly way possible, Thorne said. "(Consumers') lives are frantic. When they reach out they want to accomplish something. They want information that's usable, packageable, that gets something done for them. They want less to do in their li...