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Mobile real estate trends in 2012

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

NEW YORK -- Given the ever-increasing adoption of smartphones and other mobile devices, real estate agents and brokers will need to consider their mobile strategy for 2012, according to speakers at Real Estate Connect in New York City last week. Higher conversion on mobile There is increasing evidence that consumers are more likely to call or email an agent about a listing from a mobile device than from a laptop or desktop computer, speakers said. For example, among visitors to, the National Association of Realtors' official property search portal operated by Move Inc., Apple iPad users and iPhone users, respectively, are 160 percent and 300 percent more likely to contact an agent than users of desktop or laptop users, according to President Errol Samuelson. Though desktop users continue to dwarf mobile users in terms of raw numbers, the share of mobile users is rising, constituting between 25 and 45 percent of's traffic during weekends, for instanc...