Jerry Yudelson is about as green as they come. In his more than 25 years of work in sustainability, he has been a member of the U.S. Green Building Council’s board of directors, a Leadership in Energy and Environmental Design (LEED) national faculty member, and is the co-founder and director of the Green Building Service consulting unit at Portland General Electric. Last year, Wired magazine dubbed him "the godfather of green."

So what does the industry insider have to say about where things are going? "The construction industry is going to have modest growth this year," Yudelson said Tuesday in a webinar on GreenExpo365. "It seems that most people have figured out that the sky isn’t going to fall in and they are going to get back to doing business … but with an emphasis on what I call ‘frugal green.’

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