Your digital presence: Are you an owner or a renter?

Consider trade-offs in your online approach

No, I’m not talking about housing. I know all sorts of things about all sorts of things, but housing isn’t one of them. I’m talking about your digital "presence." That’s right — this column is about whether you’re really owning it or whether you’re renting it.

Digital presence

For years, the phrase "Web presence" has been a fancy way of saying, "Your website, bozo." It sounds so much better, so much more important. Also, it’s way easier to charge a lot of money crafting a Web presence than it is to build a website.