Primedia to buy Rent.com from eBay

Deal is expected to close in Q2

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In a move that it says will offer its advertisers more options and greater visibility, rental search company Primedia Inc. has announced it will acquire eBay subsidiary Rent.com for an undisclosed amount.

Primedia, based in the Atlanta area, said it had entered into an agreement to buy Rent.com in a transaction expected to close in second-quarter 2012. Online auction and shopping company eBay acquired Rent.com in February 2005 in a deal valued at about $415 million.