Why consumers don't trust us

Realtor Notebook

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Sometimes when I tell people what I do for a living they make a face that is more of a grimace. I think it is involuntary — at least I hope it is.

Consumers don’t always trust us or like us and they don’t understand us. We use little deceptions in our advertising and rely on real estate mythology to bring in some or our business.