Industry News

Sell your sellers on staging

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

No matter where you do business, there's a common thread that seems to be emerging from the multiple listing services almost everywhere: Unless a house is staged, the probability is that it won't sell. The research on properties that are staged vs. those that are not staged is clear. Staged properties generally sell more quickly and for more money than those that are not staged. The issue is how to persuade sellers to stage their homes, especially if it's going to cost thousands of dollars to do it effectively. If you're struggling with this issue with your sellers, here are four tried-and-true ways that can help you persuade reluctant sellers that staging their home will help them net more from their real estate sale. 1. It's not your house The most important part of the staging process is to help sellers understand it's not their house anymore. In other words, the way they live in a house, which is all about them and their lifestyle, must now shift to making the house...