Sell your sellers on staging

Showing a home to its best advantage can generate a quicker sale at a higher price

No matter where you do business, there’s a common thread that seems to be emerging from the multiple listing services almost everywhere: Unless a house is staged, the probability is that it won’t sell.

The research on properties that are staged vs. those that are not staged is clear. Staged properties generally sell more quickly and for more money than those that are not staged. The issue is how to persuade sellers to stage their homes, especially if it’s going to cost thousands of dollars to do it effectively.