Industry News

Take your photo strategy beyond listings

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Home buying and selling activity started picking up a few months ago and is still going strong. But for me, it is also photography season. I have an endless, inexhaustible need for photographs for blog posts and for advertising, and everything seems to look better in June. Some of the photographs I will take in the next two months will be sold next winter, and others will bring me clients. If you want to learn one new thing this summer, focus on photography. Old school still photography is not dead, and it has not been replaced by video. Still images are a must have for anyone using social media on the Internet because they are media. Digital cameras keep getting better and less expensive, and there are more photo sharing sites, apps and social networks than ever. Smartphones have built-in cameras, and so do tablet computers and laptops. Most of us have at least one camera with us at all times.There is gold in photographs, and they can be taken in seconds. Instead of u...