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RentJuice releases ad metrics tool

Users can track ROI of rental ads

Online rental platform RentJuice has released a new marketing metrics dashboard that allows real estate offices, brokers and agents to analyze their marketing campaigns.RentJuice says the new Ad Dashboard marketing metrics tools allows users to evaluate production data broken out across key metrics in order to better understand the value of ad-related strategies and marketing channels like Craigslist and RentJuice ad syndication.Ad Dashboard users can compare: listings currently advertised. ads created for those listings. leads, which can be classified by source (i.e., Craigslist, Referral, etc.). deals. Screen shot courtesy of RentJuice The tool also allows the app's administrator to evaluate marketing efforts of individual agents, using a program called Radar that's part of the app. Radar shows metrics for: How many views listing agents are generating. How an office and/or agents are doing relative to the market. Which properties have the most views and leads. Acc...