Industry News

Websites that depend on agent dollars are doomed

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

A couple of months ago I was contacted by the editor for a local news website. They syndicate some of my real estate content and we have had an ongoing relationship for many years. They wanted to talk about having neighborhood pages with real estate listings on their website, and they wanted to get local agents to pay to sponsor the pages and to pay to advertise real estate listings on them. The person who called me had been doing research on how to grow a news website and sent me a link to an article about how to expand your website by including real estate listings, and how to get agents to pay for advertising. Earlier this week, a salesperson from a local news station called me and asked me if I would be interested in being the featured real estate agent on a neighborhood page on a new website. It seems that one of our local television stations has decided to have neighborhood pages with real estate listings and to get real estate agents to pay to be featured agents. There is an...