Find the 'why' and they will buy

Instead of segmenting buyers, scope out their attitudes and feelings

Get smarter. Grow your referral network at Inman Connect San Francisco
Limited seating still available, July 17-20

Today I issue a wake-up call to real estate agents everywhere: Stop worrying about reaching specific market segments.

You don’t need to know about Generation X, Generation Y, Millennials, or the up-and-comers or the down-and-goners.

You want to label your prospects?