BrokerageIndustry News

Windermere launches new-home sales division

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With an eye toward taking advantage of a new-home market that's showing signs of recovery, brokerage company Windermere Real Estate has signed a franchise agreement with the national sales and marketing firm New Home Star Corp., the companies announced today. Seattle-based Windermere Real Estate has created a new division, Windermere Builder Solutions, that is a franchisee of New Home Star and offers builders and developers marketing, sales, and operational support. "For new construction business our agents already have a market share of 25 percent" in their local markets, said O.B. Jacobi, president of Windermere Real Estate. "What they needed was support in marketing, training, sales techniques, documentation and technology. We picked (New Homes Star) because of their expertise in the field, because of what they have, and, truthfully, the speed of the market. The market is turning and we want to make sure we support our agents" to make the most of it, Jacobi said...