Industry NewsTechnology

Trulia to provide metrics to ListHub

Listing syndication agreement will keep data from 47,000 brokers flowing to site

Online real estate marketplace Trulia will provide metrics data to ListHub on the listings it receives from the syndicator -- data that ListHub can sell to brokers and agents to help them evaluate the effectiveness of their marketing strategies when providing listings to the site.The provision of listing performance metrics is part of a new syndication agreement between Trulia and ListHub's parent company, Move Inc.ListHub aggregates listing data from 400 multiple listing services (MLSs) and some of the largest U.S. real estate franchisors. The company provides listings from about 47,000 brokers to Trulia.com, making ListHub the largest provider of listings to the site."By adding performance metrics from Trulia, brokers have even greater insights into the effectiveness of their online advertising, while clearly understanding how their content will be used on publishing sites," said Luke Glass, general manager and vice president, ListHub, in a statement. "We're very pleas...