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Silicon Valley brokerage buys ex-NFL star’s endorsement

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Retail manufacturers put great stock in the ability of athletes and other celebrity endorsers to help them move shoes, sports drinks and other goods off of store shelves. Now a real estate broker in California's Silicon Valley is betting that a former San Francisco 49ers star who made a famous catch 30 years ago can help the firm sign up clients and sell homes.Cupertino, Calif.-based Intero Real Estate Services Inc. President Gino Blefari hopes NFL football legend Dwight Clark, the firm's new celebrity endorser, will be as good for his business as he was for generations of San Francisco Bay Area fans. It was Jan. 10, 1982. The NFL semifinal game between the Joe Montana-led San Francisco 49ers and the Dallas Cowboys. Down by six points with seconds left to play in the game, the 49ers had the ball near the Cowboys' end zone and needed a touchdown. That's when Clark pulled off "The Catch," tying the game and catapulting the 49ers to a win that led to their first Super Bo...