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Husband’s affair inspires FSBO marketing campaign

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A Beaverton, Ore., woman has created what may be the most successful single-property "for sale by owner" website in history by advertising that her home is up for sale because her husband of 10 years left her for a younger woman.

"Husband left us for a 22 year old," says a sign in the front yard of Elle Zober’s home. "House for sale by scorned, slightly bitter, newly single owner."

The sign is also prominently featured on the website Zober created to market the house, GreatFamilyHome.com, which Zober claims has been visited more than 1.1 million times.

Although the sign also warns that "Adulterers need not apply," Zober clarifies in a legal disclaimer on the website that the sign is "supposed to be ‘tongue in cheek.’"

Zober says that her marriage of 10 years produced two children but began to fall apart in March 2012, when she learned that her husband was having an affair with "a 22-year-old college student who likes yoga … and other people’s husbands."  

"Sure I’m angry, and every bit as sad as the sign suggests," she writes on the website. "But I’m also equally grateful for the life I do have and I know that the best the way to more forward for all of us is to focus on that. Hence my quirky marketing For Sale By Owner plan."

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Zober warns would-be buyers of the three-bedroom "sweet bungalow" that she’s "not a Realtor, nor do I have the same access to all the fun little stats they have."

But GreatFamilyHome.com provides what are described as "Realtor type facts," such as the property’s square footage, lot size, taxes, and school information.

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