Real estate listings syndicator ListHub says the listings it distributes to third-party websites like Zillow and Trulia will contain richer data — including identification of the type of entity that authorized the listing’s syndication — when it adopts a new industry syndication standard in September.

Most multiple listings services (MLSs) collect and distribute listing data to member brokers using the Real Estate Transaction Standard, or RETS.

To make it easier for brokers, MLSs and data distribution platforms to work with third-party websites, the Real Estate Standards Organization (RESO) has also developed a syndication standard based on RETS.

The most recent version of the RETS syndication standard increases the number of marketing fields that are mapped in the RETS format. By adding additional marketing fields, brokers and agents are able to better advertise their properties for sale with more detail and accuracy, and consumers will have access to richer information online, ListHub said.

In addition to a provider category, the additional marketing fields include lead email, alternate list price, price frequency and listing disclaimer (the disclaimer string for a specific listing). Technical details and a complete review of the changes included in the new spec are available at

"Brokers and agents want their listings to be represented online with the richest information possible, and publishers are eager to provide rich information to consumers," said Luke Glass, vice president and general manager of ListHub, in a statement. "We are excited about the opportunity to accelerate adoption of the new spec by implementing it within our own organization."

RESO recently released a "Data Dictionary" defining 503 commonly used terms. A three-quarter bathroom, for example, is defined as a bathroom with three of the four essential bath elements — toilet, sink, bathtub and shower head.

ListHub, which syndicates more than 2.4 million listings to more than 125 publishers each day, in April revamped its broker-facing dashboard, allowing brokers to rate publishers and use filters to decide which websites will receive their listings.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription