Introducing: 2012 Innovator Awards finalists

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Real estate agents and the brokers, franchisors and vendors that provide services to them are using increasingly sophisticated -- yet seemingly low-key -- marketing techniques on social media channels. But there's nothing low-key about the technology they're using on the back end to generate and manage leads all the way through the closing process. Finalists for the 2012 Inman News Innovator Awards have developed tools and services that improve the real estate transaction process and experience for consumers and industry professionals. This year's award categories include: Most Innovative New Technology Most Innovative Brokerage or Franchise Most Innovative Real Estate Website or Web Service Most Innovative MLS or Real Estate Trade Association Most Innovative Real Estate Startup Most Innovative Mobile App Most Innovative Real Estate Social Site or Social Service or BlogFollowing a nominations process, an Inman News review team considered the full list of nominees and...